About

Surname & Surname is an AI-driven brand studio with a human touch.
Led by Jesús López and Karla Cruz, our team brings together decades of collective expertise from top agencies. We channel that experience into culturally aware solutions that merge intelligent automation with intentional design. We don’t follow trends, we create brands that last forever.

We believe branding is not decoration but growth — companies with consistent branding see an average revenue increase of 23%, and strong brands grow up to 20% faster than competitors. Our work blends intelligent automation with intentional design to create culturally aware solutions that scale. S&S builds brands that perform and campaigns that deliver measurable ROI.

Lucidpress, State of Brand Consistency Report, 2019.

McKinsey & Company, The Case for Digital Reinvention, 2017.

Awards, publications & features

Awards

LAD Awards 2024 — Champ — Branding — Bronze

Publications

Expressive Type Today — Mentados — Counter-Print Books

Poster Archive 200 — Champ — Offcuts

Features

The Brand Identity — Martha’s Gardens

The Brand Identity — Mentados

The Brand Identity — Champ

The Brand Identity — The Edit — Flou

Mindsparkle Mag — Martha’s Gardens

Mindsparkle Mag — Flou

Mindsparkle Mag — Champ

Mindsparkle Mag — Top 10: Retro branding — Martha’s Gardens

Brand New: Friday Likes 453 — Mentados

Behance — Featured in Packaging — Mentados

Fonts In Use — Mentados

It's Nice That — Champ

The Brand Identity — Eight Identities for Non-Alcoholic Drinks

CONSULTANCY, STRATEGY, BRANDING, WEB, CAMPAINGS AND GROWTH.

Consultancy

Brand audits

Business model review

Market positioning analysis

Innovation & trend workshops

Naming consultancy

Creative direction advising

Strategy

Brand strategy

Communication strategy

Go-to-market planning

Audience & persona development

Content strategy

Product & service architecture

Branding

Naming & storytelling

Visual identity designg

Brand guidelines

Tone of voice & messaging

Packaging design

Brand refresh & rebranding

Web and campaigns

Branding

Website design & development

UX/UI strategy

Digital & social campaigns

Art direction & content creation

Landing pages & e-commerce

Campaign concepts & activations

Growth

Branding

CRO

Data and analytics

Lifecycle MKT

Multimedia acquisition

Revenue operations

Tech

CHAMP HOTEL,

SEVANNA,

MENTADOS,

MARTHA’S GARDENS.

Process

Brand Inmersion

We start by deeply understanding your brand, your vision, and the unique challenges you face. This allows us to align our strategies with your goals and create   a personalized plan for success.

Concept Shaping

Our team brainstorms and develops   unique concepts, brand stories, and naming strategies that resonate   with your target audience and create lasting emotional connections.

Execution & Precision

From crafting stunning visual identities   and impactful ad campaigns to continuously optimizing for performance, we ensure everything is executed with precision and measurable results.

Ongoing Evolution

We don’t stop after the launch. We continually monitor, refine, and adapt   our strategies to ensure your brand s  tays relevant and competitive in an   ever-changing market.

Brand Inmersion

We start by understanding your goals, audience, and market. Through in-depth research and collaboration, we craft a roadmap that aligns your vision with your business objectives.

Market & audience research
Goal alignment
Project roadmap creation

Concept Shaping

Our design process transforms ideas into visually compelling prototypes. We focus on creating user-friendly and impactful experiences tailored to your audience.

Wireframing & prototyping
UX/UI design
Brand consistency

Execution & Precision

From crafting stunning visual identities   and impactful ad campaigns to continuously optimizing for performance, we ensure everything is executed with precision and measurable results.

Ongoing Evolution

We don’t stop after the launch. We continually monitor, refine, and adapt   our strategies to ensure your brand s  tays relevant and competitive in an   ever-changing market.

Brand Inmersion

We start by deeply understanding your brand, your vision, and the unique challenges you face. This allows us to align our strategies with your goals and create   a personalized plan for success.

Concept Shaping

Our team brainstorms and develops   unique concepts, brand stories, and naming strategies that resonate   with your target audience and create lasting emotional connections.

Execution & Precision

From crafting stunning visual identities   and impactful ad campaigns to continuously optimizing for performance, we ensure everything is executed with precision and measurable results.

Ongoing Evolution

We don’t stop after the launch. We continually monitor, refine, and adapt   our strategies to ensure your brand s  tays relevant and competitive in an   ever-changing market.

About